Lawyerlinq launched Lawyerlinq Legal AI, helping clients and other organisations make AI work for them, powered by the largest legal AI and legal ops specialist pool in Europe. We bring together specialists in legal ops, legal engineering, legal design, legal tech and legal AI, backed by Lawyerlinq’s existing network.
The launch is grounded in a year of conversations with dozens of in-house legal teams, through workshops, strategy sessions with general counsel and industry events. A clear pattern emerged. AI is already in daily use in almost every team, yet far fewer have truly set it up. Ownership, quality control and governance tend to be handled on the side, next to the real work.
The bottleneck is rarely the technology. A tool will not fix a broken process, and the disappointment that sometimes follows an AI rollout usually traces back to missing process design and ownership rather than to the software. The teams that pull ahead start with the question instead of the tool: which process costs the most time, where does quality slip, what would they do differently if capacity were not a constraint. AI is the spark, the real change is operational, and that is what the pool is built around.
That insight shapes how the pool is formed. It combines senior specialists for strategy and direction with operational talent for execution and for building the workflows that teams use day to day. The operational layer deliberately includes a new generation of legal workflow builders, which keeps hands-on implementation work accessible for clients. The mix lets Lawyerlinq take on everything from a single focused workshop to large-scale projects at major corporates.
It also reflects how the conversation is moving up the agenda. Deciding how and where to use AI touches ethics, quality and confidentiality, which makes it a strategic question for legal leadership rather than a job for the IT department. As AI absorbs more of the repetitive work, the value of a legal team increasingly sits in judgment, nuance and how smartly its processes are designed.
“I have spent close to twenty years redesigning legal services, with WeLegal and Lawyerlinq, and this feels like the natural next step,” says Marijn Rooijmans, founder of Lawyerlinq. “Doing something with AI is rarely a technology problem. It is a question of how you organise legal work. The teams that pull ahead are the ones that start with the question, not the tool, and that is exactly what we built the pool to help with.”
“After sitting down with more than thirty legal teams, one thing stood out,” says Martijn Hoogewerf, Head of Growth and Legal AI Lead at Lawyerlinq. “The teams that pull ahead start with the question, not the tool, and then they learn to act on it themselves. That is why so much of our work is hands-on: we run prompting workshops, and in our latest sessions general counsel built their own workflows, from contract automation to a legal assistant. The aim is teams that keep building long after we step out, independent rather than dependent.”
Demand for this kind of support is rising fast. “We see it across our clients: a growing need for these profiles and for hands-on help in actually getting there,” says Maarten Hagen, co-founder of Lawyerlinq. “Legal teams see the potential benefits of AI. What they are looking for is people who can help them make it happen, not just advise from the sidelines. This pool answers that need directly.”
There are two ways to put this pooled legal AI expertise to work. Lawyerlinq coordinates the project and delivers a working solution, drawing on the pool to build it, or we help you select and engage the right individual professional on an interim, SOW or fractional basis. The work runs from strategy and process optimisation to building workflows, tools and AI, with training and governance where you need them. As with every Lawyerlinq pool, contracting, compliance and payment run through us.
